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The Digital Disconnect

The Digital Disconnect: Why 95% of New Syracuse Businesses Are Missing Out


The Impact of New Businesses Not Having an Online Presence

The implications of this are captured by several key statistics:

  • 81% of shoppers conduct online research before making big purchases (Retailing Today).
  • 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep (Demand Gen Report).
  • 72% of consumers who performed a local search visited a store within five miles (WordStream).

Moreover, the lack of an online presence can inhibit your business’s growth potential and resilience in an ever-evolving digital landscape. Competitors with a strong digital footprint are more likely to attract customers, build lasting relationships, and outperform businesses that are offline.

The Benefits of a Strong Online Presence for New Businesses

On the flip side, establishing a robust online presence offers a myriad of benefits for businesses, especially those in their infancy. Some of these benefits include:

  • Increased Visibility: An online presence allows more people to discover your business, increasing your brand’s reach and influence. This increased visibility can translate to higher sales, customer loyalty, and positive word-of-mouth marketing.
  • Improved Credibility and Trust: A well-designed website and active social media profiles can enhance your business’s credibility, making customers more confident in your products or services.
  • Access to New Markets: With the internet’s global reach, your business can target customers beyond your local area, expanding your growth potential and increasing revenue.
  • Enhanced Customer Service and Communication: Through social media, online chat, or email, you can readily address customer concerns, answer questions, and gather valuable feedback, thereby improving your business and building customer relationships.

Overcoming Common Barriers to Establishing an Online Presence

I understand that establishing an online presence can seem overwhelming, particularly for small business owners who are already wearing multiple hats. Limited time, resources, and technical knowledge may seem like formidable obstacles. But don’t let these challenges deter you from taking your business online.

Fortunately, there are plenty of user-friendly tools and resources available to help you establish a professional website and a social media presence.

Practical Steps for New Businesses to Build an Online Presence

Here’s a more detailed guide on how you can start building your online presence:

Support and Resources for New Businesses


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